Instinct Brands

Frauke Sehner, founded Instinct Brands in 2015. The company is an independent sales agency and is specialised in niche brands.

Instinct Brands acts as a distributor & agent for international perfumes and cosmetics making sure to support companies for their entry on the German market.

The company participates actively on social platforms such that:

• In June 2016, they were in the Panorama show in Berlin
• In 2017, they participated in The Storey, where they represented Wash With Joe.
• In March 2017, they were in Installation Insomnia in which they represented Von Naomi Goodsir
• September 2017 - Triumph & Disaster (the company’s brand) was in Kadewe catalogue
• September 2017 - they attended T.D Barber Convention in Germany
• In February 2018, their brand Von Naomi Goodsir cooperated with interior design studio.

Main brands proposed by Instinct Brands are :

• Triumph & Disaster, which is for men grooming
• Raaw by Thrice, is a brand, covering skincare, perfumes and candles
• Wash with Joe is mainly of Body Wash with spices and coffee mint
• Bivouac is a brand mainly for man for face and body care
• True Organic Of Sweden is only for face
• Henné Organic a natural and Bio brand for lips
• Naomi Goodsir is a brand with only perfumes
• Bon Parfumeur - French perfumes which are made with spices, fruits and flowers
• 19-69 Eau de Parfum - Swedish Niche perfumes

In 2018, Instinct Brands has expanded the number of active customers and developed new crossover retail stores.