John and Pascalis

John & Pascalis Limited is a leading UK-based importer, wholesaler, and distributor of Mediterranean and Middle Eastern food products, specialising in authentic ethnic foods such as cheeses, olives, and pastries.

Founded in 1952 by John Joannides and Costas Paschalis, the company began as a small food shop near London’s West End to serve the growing Cypriot and Greek communities. It quickly expanded into direct imports from Cyprus, Greece, and other Mediterranean regions, establishing a reputation for quality and authenticity that has endured for over 70 years.

Today, headquartered at Nectar House, 665 North Circular Road, London NW2 7AX, John & Pascalis operates as a private limited company (Company No. 00511309) in the non-specialised wholesale of food, beverages, and tobacco sector (SIC 46390). The firm supplies a diverse range of products including Feta and Halloumi cheeses, Kalamata olives, Tahini paste, filo pastry, extra virgin olive oil, fruit juices, canned foods, frozen products, milk and dairy, and sweets.

John & Pascalis prides itself on long-term relationships with renowned producers, some spanning over 50 years, and maintains loyal customer ties across the UK. It has pioneered the introduction of many now-familiar Mediterranean staples to the British market, offering an eclectic and unique product range.

Key personnel include directors Mr Peter John Joannides (born 1952) and Alexander Joannides (born 1956), who also serve as persons with significant control. The company engages in export, import, and trade activities, positioning it as a reliable partner for suppliers seeking access to the UK market through wholesale and distribution channel.

With a focus on food and beverages, John & Pascalis continues to deliver consistent quality, making it an ideal collaborator for manufacturers of ethnic and specialty FMCG products.