NetEase Kaola

Netease Kaola is an importer which has been incorporated in the year 1997 by Ding Lei which is headquartered in Guangzhou, China. The latter launched its e-commerce site on January 2015.

The product categories of the company can be classified as:

• Sweet grocery
• Savory grocery
• Drinks
• Dairy Chilled
• Fresh
• Personal care
• Household
• Bazar

The firm has more than 5000 brands from more than 80 countries with an online sales channel along with 800 million users. The online users can have access to Netease Kaola services through the NetEase News App and NetEase Websites.

The company has branches and offices in the United States, Germany, France, United Kingdom, Japan, South Korea, Australia, Hong Kong and Taiwan.

Services offered by the firm are (non exhaustive list) for instance:

• Channel sponsorships
• Sponsored special events
• Games contests

Its Global factory store was launched online in September 2017 and comprises of products like clothing, shoes and bags, household living goods, digital products and home appliances

The partnership standards of global factory store include the following:

• Manufacturer from different countries
• Self-owned brands
• Manufacturers wanting to develop self-owned brands
• Online and offline brand sales (unavailable on other platforms)
• Global general agent authorization
• Quality check in SGS factory
• Inspections of samples in laboratory
• Spot check of goods at warehouses

In 2007, the Grand Partner Meeting of Global Factory Store was firstly held and 200 firms had attended it. Factories in countries like United States, India, Italy, New Zealand and Japan seeks opportunities to establish partnerships with Global Factory Store.

In 2018, the firm took the decision of using an automated warehouse covering an area of 250,000 square meters. In addition,its warehouses are situated in different locations which allows shipping in 1 to 3 days only.

In the year  2016, NetEase generated a turnover of 4,9 billion Euros ($5.499 bn) with a market value of 45 billion Euros ($40 bn). As reported by the authoritative third-party statistics, the firm was ranked first amidst the e-commerce platforms. In addition, it has more than 20 000 employees.

In the first half of 2018, the company held 26,2% market share.