King Génération

Established in 1995, King Generation is an importer and distributor of fresh and frozen products. Its headquarters is based in Casablanca, Morocco. Positioned as a leader in its sector of activity, King Generation serves the HoReCa sector mainly. 

King Generation’s clientele includes major companies such as Carrefour, Sodexo, Oasis Cafe, Starbucks Coffee, Atacado, Sofitel, etc. Moreover, the business operates an online shop as well. 

In the financial year 2020, King Generation generated a turnover of € 8.7 million and employed around 30 people. 

The firm provides a wide assortment of goods in the following categories: 

• Savoury grocery: olive oils, vinegar, canned goods, etc. 
• Dairy: butter, cheese, sour cream, etc. 
• Frozen: french fries, mixed vegetables,chicken, etc. 
• Chilled & fresh: pickled vegetables, anchovy, spreads, etc. 

Furthermore, the importer endorses multiple brands which are as follows: Pinguin, Meggle, Freshly foods, Lutosa, Carpisa, etc. 

In relation to its logistics solutions, the company partners with Logicold and conducts its deliveries through a large fleet of dual temperature trucks. 

Concerning sustainability, the firm plans to replant 133,000 hectares of forests by 2030. 

King Generation’s online shop can be accessed on: https://www.shopkg.ma/