Anedik Kritikos

Anedik Kritikos is a retail chain which has been established in the year 1996 by Mr Andreas Kritikos. The headquarters is based in Aegina, Greece. The firm is part of Elomas Group which is the largest Greek chain of supermarkets. The company has 293 branches including corporate and franchise.

Anedik Kritikos achieved a turnover of € 311 million in 2018 and the company employs over 2500 people to work for its business.

The branches include:

• CRM Ariadni (100 branches)
• Merimna (11 supermarkets)
• Hyper Gregoriadis (40 retail outlets)

Consumers get the opportunity to shop from their home through their computer as the company provides their online shop which is as follows: Online Market Kritikos Easy 

The retailer provides over 10,000 products under the following categories:

• Savory grocery: herbs, spices, rice, pasta, pet food, condiments, soups, snacks, nuts, sauces

• Sweet grocery: sweet canned food, biscuits, ambient desserts, confectionery, hot drinks, chocolate, industrial pastries

• Chilled & fresh:  meat, snacks, seafood, charcuterie

• Dairy: cheese, milk, cream, butter, yoghurt

• Drinks: wine, spirits, non-alcoholic drinks

• Personal care: hair care, supplements, hygiene, makeup, skincare,oral care, fragrances, baby care

• Household: Household cleaners, Cleaning supplies, Air fresheners & Repellent, Dishwash, Shoe care, Disposables, Laundry care

Customers can discover the retailer’s own brands on the shelves of the stores which are known as:

• Cretan options from our land - Under this brand, products such as frozen vegetables, pastas, jams, etc,.. are sold.
• Our farma - This line is dedicated to the frozen and dairy categories.
• Good fodder - Products such as rice, frozen vegetables, nuts, etc,.. are available in this brand.
• Top cuisine - In this line, products such as oil, ketchup, vinegar, etc,.. are sold.
• Clean team - This brand is wholly dedicated to the household category.
• Bello - Ice creams are the specialty of this brand.
• Olive oil -  Virgin olive oil and olive-pomace oil are available under this name.
• Elomas - This brand consists of low priced products basically dedicated to almost all products categories.

Anedik Kritikos introduced Sweete Stevia, the natural sweetener in its stores. The company was given the opportunity to sell these products in its stores as it is considered as a reliable and quality chain in Greece. In the supermarkets customers can find:

• Sweete 100 tablets (dissolves easily in cold and hot drinks)
• Sweete box of 100 sticks (in crystalline form)
• A pouch Sweete 150g in crystalline form (contains a special spreader spoon)

The natural sweetener is 98% pure with an excellent flavor and can replace sugar in a balanced diet.

The company operates 5 logistics centers hence ensuring the smooth running of the supply chain.

In fact, the objective of the company is to establish six more stores by the end of the year 2018.