LABEL'VIE

Groupe LabelVie is one of Morocco’s leading food retail groups, headquartered in Skhirat. It operates Carrefour hypermarkets, Carrefour Market supermarkets, Carrefour Express convenience stores, Supeco discount stores and Atacadão cash-and-carry outlets, serving both households and professional customers.

Its assortment spans fresh and frozen foods, dairy, grocery staples, confectionery, snacks and beverages, alongside beauty, personal care, household cleaning and other everyday essentials. The group combines Moroccan and international products across formats adapted to different shopping needs and budgets.

LabelVie’s partnership with Carrefour supports its supermarket and hypermarket operations, while Atacadão serves independent retailers, foodservice operators and consumers through individual and bulk purchases. With a nationwide network approaching 500 stores, the group provides suppliers with access to Morocco’s modern grocery retail and wholesale channels.