Latinex

Founded in 2003, Latinex is an importer and manufacturer of premium foods from around the world. The product involves mainly quality everyday products. The product categories involves: mainly savory grocery and sweet grocery including the following products:

• Biscuits
• Syrup
• Chocolate
• Sauces
• Spices
• Pastas
• Gluten-free

The importer presently works with 9 brands which can be found in supermarkets, emporiums, specialty stores, bakeries and butchers across Brazil.

The fitfood brand which is the importer’s own brand is the most popular among Brazilians who are known to be health conscious and there is a high demand for Latinex to bring gluten-free, protein-rich, vegan and non-transgenic products.
Another own brand by Latinex : Smart spices has already established its position on the market with over 40 product ranges of seasonings. U-chef with the label of "dummies" was launched in 2016 signed by Chef Erick are spices range. While Frontera represents snacks, pepper sauces and dips and Taste&co are condiments featuring ready-made cheese sauces.

Latinex also imports international brands like Tyrells,Swiss Miss, Skippy, Heide, and Merba.

To expand its professional network, the company started to export to the Arab market specially between 2005 to 2011. Indeed, Latinex exported biscuits, canned meat and fruits juices to Libya, Egypt, Syria etc.

Progressing in its expansion, the firm acquired Gouda’s Gilde waffles which is a caramel-stuffed cookies company. And since 2009, Latinex through its premium food import operations, started to target specialised retail outlets like emporiums and delicatessens. Presently, the trading company is working on improving its export units and aims to restart foreign sales.