Le Paradis Du Fruit

Le Paradis du Fruit is a French fast-food chain established in 1982 by Claude Louzon and his brothers Gilles and Serge. The brand offers a unique concept combining a fruit bar, restaurant, and ice cream parlor, focusing on fresh, natural ingredients and a blend of health and pleasure in its cuisine.

Since its founding, Le Paradis du Fruit has evolved to serve a clientele seeking balanced and enjoyable meals, featuring freshly squeezed fruit and vegetable juices, homemade cocktails, salads, and indulgent desserts. The brand stands out for its commitment to fresh products and continuous service throughout the week, aligning with healthy and varied culinary preferences.

As of January 2024, Le Paradis du Fruit operates 26 restaurants in France, including a network of franchised establishments. By October 2024, this number increased slightly to 27 locations, predominantly concentrated in Paris and other French cities. The chain organizes its restaurants in two formats, "Prestige" and "Roots".

Le Paradis du Fruit’s retail points primarily consist of casual dining outlets featuring menus with cold and hot original dishes, fresh juices, smoothies, and take-away options such as sandwiches and vibrant salads aimed at health-conscious consumers and urban diners.

The company reported a turnover of approximately 50 million euros in 2018, reflecting its steady growth and established position in the French fast-casual dining market. It employs between 100 and 199 people within France, supporting its operations and customer service across its locations.

The brand’s image is centered on natural flavors, freshness, and a convivial atmosphere designed by Philippe Starck, appealing to a broad audience from health enthusiasts to busy city dwellers. Le Paradis du Fruit remains a notable player in the French quick-service restaurant scene, emphasizing quality, freshness, and consistent service.