Lekkerland

In 1960, 10 confectionery wholesalers in Germany merged and formed Lekkerland. During the company’s early days, the main clients were petrol stations. Nowadays, Lekkerland distributes not only to petrol stations but kiosks, convenience stores, restaurants, food retailers, etc. 

Lekkerland also advises its clients on which products to order and also offer sales promotion solutions. 

Lekkerland owns 5 subsidiaries:

• Convivo: a private label developing company

• Lekkerland Information Systems: a firm offering a range of IT solutions

• Amv: a distributor of non-food items

• Trimex: an importer of Scandinavian food items

• Cofact: an invoice and billing company

The company also runs the banner Frischwerk, a chain of modern shops for petrol stations that include a food service area and a bakery. 

Lekkerland achieved a turnover of € 6.9 billion in 2018 and employed 2710 people. 

Around 48% of its sales are in tobacco goods, while 49% of the sales are in foods and nonfood items.

Lekkerland operates several brands that include:

• E-va: a range of prepaid products such as sim cards, top-up credits, vouchers, etc.

• E-va gives: a range of vouchers which are personalised with packaging

• Take Off: a brand of energy drinks

Lekkerland operates over 15 logistic centres in Europe which can handle fresh, frozen and dry food items.