LFW Consulting

LFW is a mission-driven consultancy embedded with CPG brands in the beauty, wellness, and fashion space. We partner with organizations to unlock growth through optimized retail strategies, partnerships, and go-to-market execution.By delivering data-driven insights and actionable plans, we align merchandising, marketing, and sales to drive revenue, brand expansion, and long-term value creation.We help brands launch, grow, and thrive — and we make the process collaborative, impactful, and fun.Retail partners we work with include: IPSY, SEPHORA, BlueMercury, Nordstrom, ULTA, Blooimgdale's and independent boutiques