LFW

LFW is a mission-driven consultancy embedded with CPG brands in the beauty, wellness, and fashion space. We operate in the United States and we partner with brands to unlock growth in the US through optimized retail strategies, partnerships, and go-to-market execution.By delivering data-driven insights and actionable plans, we align merchandising, marketing, and sales to drive revenue, brand expansion, and long-term value creation.We help brands launch, grow, and thrive — and we make the process collaborative, impactful, and fun.Retail partners we work with include: IPSY, SEPHORA, BlueMercury, Nordstrom, ULTA, Blooimgdale's and independent boutiques