Love Beauty Finland

Love Beauty Oy is a Finland-based importer and brand-marketing company specialised in beauty and personal care products, operating as a B2B supplier rather than a retailer. Founded in 2013, the company is headquartered in Helsinki with its warehouse and logistics operations based in Hämeenlinna.

Love Beauty sources and imports a curated portfolio of roughly 20 international beauty brands, spanning categories such as skincare, haircare, makeup, cosmetic accessories, bath and body care, and natural/organic cosmetics. Brands represented include Eylure, Real Techniques, Vita Liberata, EcoTools, Skin Proud, Patchology, Faith In Nature and Curaprox.

The company operates a dedicated B2B wholesale e-commerce platform, accessible only to registered trade customers (retailers and industry students), through which it supplies hundreds of points of sale from its warehouse stock in Finland and the Baltics. Its distribution network reaches professional trade customers, beauty specialist retailers, pharmacies and leading online retailers across Finland, and extends into Sweden, Norway, Estonia and other Baltic and Scandinavian markets.

Rather than owning physical retail stores, Love Beauty positions itself as a partner to reseller networks, combining product distribution with brand-building services including marketing, PR, retailer training and merchandising support. Its internal team covers sales, marketing, PR, finance and purchasing functions, complemented by a network of independent sales partners.

Financially, the company is a small, specialised importer: recent Finnish company register filings report turnover of approximately €3.3 million for the fiscal year ending April 2025, down from about €4.57 million the previous year, with a declining growth trend. The company reported around 8 employees in its most recent filing.

As a beauty-focused importer without its own retail footprint, Love Beauty Oy's relevance to FMCG buyers and suppliers lies in its role as a distribution and brand-representation partner, connecting international cosmetics and personal-care brands with the Finnish, Baltic and Nordic retail and e-commerce trade.