Love Beauty Oy

Love Beauty Oy is a Finnish beauty distributor specializing in the import, distribution and brand marketing of cosmetics and personal care products across the Nordic region. Founded in 2013, the company focuses on bringing inspiring everyday cosmetics to market, with a particular emphasis on natural and organic beauty brands. Its core business is B2B: sourcing international beauty brands and supplying them to retail chains, independent stores and leading online retailers.

Love Beauty represents around 25 beauty brands and positions itself as one of the leading cosmetics and beauty distributors in the Nordics. The company imports and distributes a wide portfolio of skincare, hair care, body care, tanning products and other cosmetics, working closely with brand owners to build market-leading positions in Finland and neighboring countries. Product categories include facial and body care, hair-care lines, self-tanning products, and broader beauty and wellness items, with a strong focus on natural and certified cosmetics.

Operationally, Love Beauty Oy runs a 3,000 m² warehouse in Hämeenlinna, from which it ships daily deliveries to a broad retail customer base. The company reports serving thousands of doors in Finland, Sweden, Norway and Estonia, as well as key online retailers in the region. Through this distribution network, Love Beauty supplies FMCG beauty products to supermarkets, drugstores, perfumeries, specialist beauty retailers, salons and e-commerce platforms. Its role is both logistical and commercial: managing import, storage and fulfillment, while also investing heavily in brand-building, category management and marketing support.

Love Beauty works intensively with its retailer partners to create "shared success stories" and long-term relationships. The company provides tailored training for each product line, supports in-store and digital marketing, and runs comprehensive brand campaigns to drive sell-out. It highlights ethical and responsible business practices, aiming to offer products that enhance consumer happiness and align with growing demand for sustainable, natural beauty.

The group is headquartered administratively in Helsinki, with sales and marketing teams based there and an additional Scandinavian office in Stockholm to cover the wider Nordic region. The logistics hub and warehouse operations are located in Hämeenlinna, about 100 km north of Helsinki. Love Beauty employs roughly 20 people across its offices and warehouse, and is described as a fast-growing, innovative organization with a fresh edge.

As a privately held, independent company, Love Beauty Oy acts as a key intermediary between international beauty manufacturers and Nordic retailers. Its activities are fully aligned with FMCG beauty sourcing: it selects and imports brands, negotiates distribution and purchasing, manages category assortment and pricing, and supplies finished goods to hundreds of physical and online selling points. With an estimated annual turnover in the low single-digit millions of euros, it operates a focused but regionally significant beauty distribution business in the Nordic FMCG market.