Makoena

Founded in 1994 by Gerhard, Makoena is an importer and distributor of FMCG brands in the South African market. Its headquarters is based in Cape Town, South Africa. The company has its expertise in different fields such as marketing, brand building, business management & improvement, financial management, warehousing and distribution, and project management. 

Concerning its distribution channels, the business distributes its products to retailers, cash & carries, food service, wholesalers, etc. 

Moreover, the enterprise offers a variety of goods in the following categories: 

• Sweet grocery: energy bars and tea.  
• Drinks: energy drinks, fruit drinks, ice coffee, etc. 
• Wine & Spirits: Wines only. 

Brands such as Red Bull, Monster, Energia, Lucozade, Ocean Spray, Chardonnay, Bioplus, Dokta, Mason’s and many others are endorsed by the firm. 

Pertaining to its logistics solutions, Makoena partners with a third-party logistics provider to handle its elements of distribution, warehousing and fulfilment services.