Marketing Alternative Product France

Marketing Alternative Produits (MAP) France is an importer and distributor of grocery and drinks that was established in France in 1987. As an importer, MAP France is known for helping foreign manufacturers enter the French market. In fact, each year, around 20 new references are introduced to its portfolio as the company constantly looks for the latest products and newest market trends. 

Indeed, to satisfy the growing demand for innovative and high quality products, MAP France develops long-term relationships with manufacturers from different countries. The importer and distributor is able to develop sales strategies to help brands establish a strong presence in France. 

Clients that work with MAP France include around 600 organic shops as well as several luxury food stores, specialised shops, catering businesses and online stores based in France. Furthermore, MAP France collaborates with 7 leading retail chains, supplying 1200 hypermarkets, 5000 supermarkets, 4300 discounters and 2500 drives. 

The company’s employee count ranges between 2 to 10 people. 

As an expert in food and beverages, MAP France offers an array of products in the following categories:

• Savory Grocery: truffle pasta, appetizers, pulses, etc.
• Sweet Grocery: seasonal confectionery, maple syrup, cookies, etc.
• Drinks: juices

Aware of the latest trends, MAP France provides over 50 organic references. Furthermore, many of its products are gluten-free. The drinks it offers are also free from preservatives and artificial flavours. Some specialty items such as truffle-based products as well as maple-based products can also be found.

Some of the brands available include Nora, Pedon, Racio, Walter Lang, Jeurgens, etc. 

However, MAP France does not limit itself to supplying its clients with only branded products. Recognising the fact that many clients such as luxury food stores and catering companies want to offer products under their own labels, the importer has partnered with different manufacturers who can supply private label products based on the client’s specifications. 

To ensure that all products meet the necessary quality standards, MAP France employs some quality experts in food regulations in France and Europe. The business is IFS and organic certified. 

Moreover, MAP France maintains transparency regarding the products. 

Regarding packaging, MAP France provides various options such as cardboard boxes, plastic bags and printed bags. Clients also have the option of purchasing products in bulk.

At present, MAP France imports its products from Canada, USA, Czech Republic, Italy, Germany, etc.