Marabu Markenvertrieb GmbH

Marabu Markenvertrieb GmbH is an owner-managed, international marketing and sales company specializing in Fast Moving Consumer Goods (FMCG) with a focus on cosmetics, personal care, household products, and beauty categories. Founded in 2003 and headquartered in Langenfeld, Germany, the company operates primarily within the German and Austrian markets. Marabu Markenvertrieb offers its brand partners comprehensive marketing and distribution services, including advertising, market research, e-commerce solutions, merchandising, logistics, and collection procedures.

As an importer and exclusive distributor for selected FMCG brands, Marabu Markenvertrieb works with department stores, supermarkets, drugstores, and beauty retailers. Their customer base includes well-known retailers such as Douglas, DM, Rossmann, Rewe, and Metro. The company emphasizes selective partnerships, requiring suppliers to comply with German trade and legal standards. It manages a warehouse facility with a capacity of approximately 1000 m² to support distribution efficiency. 

The product portfolio focuses on personal care items — including hair care, skincare, and health products — as well as household goods like descalers, and beauty products. Marabu Markenvertrieb also markets several own-label brands such as Orly, Durgol, Body Bloom, and Pureplex. 

Marabu Markenvertrieb employs around 40 staff members based in Germany and has a turnover estimated at approximately €20 million as of 2023. Its network supports distribution to over 100 physical selling points across Germany and Austria, covering supermarkets, convenience stores, warehouses, and distribution centers. The company operates an online sales platform, drogerie24, enhancing its multichannel sales capabilities. 

With more than 25 years of experience in brand development and marketing in the FMCG sector, Marabu Markenvertrieb provides a tailored and cost-effective approach suited especially to smaller and medium-sized brands. It offers various cooperation models, from exclusive distribution to fee-based marketing services, enabling brands to establish or expand their presence in these competitive markets.