Marketing Alternative Product

Marketing Alternative Product (MAP) is a French importer and distributor of grocery (épicerie) products, founded in 1987 and based in the Paris region. The company specializes in sourcing and distributing innovative grocery items, including organic, vegan and gluten-free products, often developed for private-label (MDD) ranges of French retail chains.

MAP supplies a broad client base within French food retail and food-service, including major supermarket and hypermarket groups such as Auchan, Système U, Carrefour and Aldi, as well as organic specialty stores and restaurants. Its product portfolio spans several FMCG grocery categories: sweet grocery (chocolates, biscuits, sugar confectionery, bread), savory grocery (pasta, snacks, rice), chilled/dairy-adjacent products such as pinsa and focaccia, delicatessen items, and functional/better-for-you products.

As an importer, MAP sources branded goods from multiple European countries — including Spain, Germany, the Czech Republic, Poland and Italy — as well as from Canada, working with a network of over 30 supplier partners ranging from small businesses to larger international manufacturers. The company renews its portfolio actively, introducing more than 20 new product references each year.

MAP operates a logistics and distribution network with several warehouses across France, enabling ambient and chilled (temperature-controlled) storage and nationwide delivery. Its logistics services include EDI order processing, direct-to-store delivery and warehouse picking, tailored to each client's supply chain requirements, with temperature-controlled vehicles used to ensure product integrity.

The company holds several quality and trade certifications relevant to French retail buyers, including IFS, Organic (Bio), Max Havelaar (fair trade), FEEF (association of independent French food and non-food companies), GS1 France and EDI compliance, positioning it as a structured, retail-ready supply partner for grocery private label and branded import programs in France.