Maverick Drinks

Founded by Michael Vachon in 2013, Maverick Drinks is an English importer and distributor of high quality craft spirits. The business started when Vachon’s university funded him to launch gin in the UK. He then ordered a pallet of Ransom Old Tom gin to distribute throughout the country. 10 months later, he was approached by the Master Of Malt which offered him the distribution of Bathtub gin as well as a salary, a team and his own portfolio. Maverick Drinks is a trading name for Atom Supplies. Maverick Drinks focuses on reducing mainstream brands and introducing more premium alternatives. It is headquartered in London.

Maverick Drinks’ customers include UK based retailers, wholesalers, businesses in the industry and e-commerce platforms. Albion Wine Shippers, Amathus Drinks, Ammonite Fine Foods, Asda, Bacchanalia Wine Merchants, Bidfood ViVAS, Booker, Chalié Richards, Champers, Drinksology, Amazon, Ocado, Gin Kiosk are some examples of Maverick Drinks’ vast range of clients.

Maverick Drinks frequently organises tasting events to promote its wide variety of alcoholic beverages. The firm joined hands with Asian spirits distributor, Proof & Company, to start an international education platform for bartenders, named Jerry. Moreover, Maverick Drinks opened a bar named Batch Bar in 2017, located in Peckham Rye, South London.

Maverick Drinks was reported to achieve a turnover of € 4.29 million.

Maverick Drinks holds the IWSC Spirits Distributor of the Year award for 4 years.

Maverick Drinks provides a wide variety of products the the following category:

• Drinks: rum, whisky, gin, vodka, spirits, cognac, etc.

The firm works with various brands namely Ableforth’s, Balcones, Brenne, Kyro and many others. In addition, Maverick Drinks is an exclusive distributor to Kyro Distilleries.

Maverick Drinks imports its goods mainly from the USA and European countries including Scotland, Texas, France, New York, Israel and a lot more.

Maverick Drinks is looking for partners that fits its portfolio, commercial aspect, market, culture, existence in the UK market, brand growth and commitment towards the success of their products in the country. 

The firm started developing a platform called Maverick360 to support independent retailers by providing easy access to all its services in a convenient and user friendly way. Perks of this platform includes free next day deliveries, no minimum order, and a 5PM cut-off for orders.