Mcdonald's United States

Mc Donald’s is a fast food chain founded by 2 brothers, Dick and Mac Mc Donald’s in 1940 in California, USA. Nowadays, Mc Donald’s operates as a franchise across the world. 

The business was known as Mc Donald’s Bar-B-Q restaurant. However in 1948, the owners decided to review the concept and Mc Donald’s relaunched as a self-service drive-in restaurant. 

Ray Kroc, a salesperson, visited the fast food in 1954. Seduced by Mc Donald’s concept, he became a franchising agent for the chain. In 1961, Ray Kroc acquired the company and rights over the franchise for € 2.4 million. 

In 1967, the chain went international by opening restaurants in Canada and Puerto Rico. Nowadays Mc Donald’s operates a total of 38695 restaurants across the world including 13846 restaurants in the US. 

Mc Donald’s operates its restaurants under different formats:

• Mc Donald’s restaurants: which has a counter service and a drive-through

• McDrive: usually located near highways and have no counter service or seating arrangements.

• MC Express: Smaller Mc Donald’s restaurants with just a few seatings.

• Mc Stop: Designed for travellers and tuckers.

In 2019, Mc Donald’s employed 205000 people across the world. In 2018, the company achieved a turnover of  € 19.3 billion. 

Mc Donald’s takes into consideration the restaurant location and readapts its menu accordingly to include meals influenced by the country’s own cuisine.

The enterprise is known for having products at affordable prices in order to fulfill customer needs.

Mc Donald's has made an announcement of reducing greenhouse gas emissions by 2030. It is the latest restaurant who is willing to ban plastic straws in order to combat pollution. 

Furthermore, the company sponsors various charities and also organises the McHappy Day, an annual fundraising event in various countries so as to support these charities.