Metro

Metro Germany is a chain of Cash & Carry stores which was established in 1964 and the headquarters is based in Dusseldorf, Germany. By 2020, Metro has opened stores in over 30 countries under the banners Metro and Makro, operating over 678 shops worldwide. In Germany, Metro runs 103 stores. 

Around 4 million customers shop at the different stores in Germany. 

Metro Germany achieved a turnover of € 25.6 billion in 2020 and employed a total of 97639 people in the world. Metro Germany is the 4th largest retailer in the world.

Products in the following categories are available.

• Savory Grocery: pasta, snacks, sauces, oil, flour, spices, canned food, etc.
• Sweet Grocery: chocolate, candy, coffee, honey, etc.
• Drinks: wine, champagne, spirits, etc.
• Dairy: cheese, eggs, cream, butter, etc.
• Chilled & Fresh Food: meat, poultry, charcuterie,etc.
• Frozen Food: vegetables, fruits, ice cream, fish, pastries, meat, ready-meals, etc.
• Personal Care: body care, hygiene, face care, hair care, etc.
• Household: cleaner, degreaser, bleach, etc.

Moreover, Metro Germany offers organic products which are free from pesticides and other chemicals. In the case of animal products, they should not be injected with hormones and antibiotics. 

The company operates a wide range of private labels that include:

• Aro: Under this brand, products such as shrimps, vegetable pots, tuna pieces, etc,.. are sold.
• Fine Life: The products that are available in this brand are butter croissants, organic cress, oranges, etc.
• METRO boss: Products such as steaks, storage containers, aluminium foils, etc. are available in this brand.
• Fine Food Finestro: aproduct line  that includes duck breast filets, beef, chicken, etc.
• Rioba: Under this brand, products such as lime juice, spray cream, espresso whole beans, etc. are sold.
• Sigma: Marking machines, chairs, folding bags, etc. are available in this brand.
• METRO Professional: The products that are available in this brand are tables, hand dryers, blankets, etc.
• Tarrington House:  Products such as microwaves, meat grinders, sofa sets, etc. are available in this brand.

The firm has acquired the HACCP certification to ensure food safety and to keep customers away from health risks.

Concerning its logistics, Metro Germany decided to open a logistics centre in Marl in 2017.

UPDATES ON METRO GERMANY ON 21/07/2021

In July 2021, Metro Germany signed the European Commission’s EU Code of Conduct for Responsible Business and Marketing Practices. The chain will be providing healthy products and reducing its food waste. It is investing in renewable sources of energy, eco-friendly refrigeration and heating equipment. 

In the case of food items, Metro Germany is collaborating with various producers in order to manufacture healthy products with less sugar in the case of its private labels. The chain also plans to educate customers about nutrition.