Metro Croatia

Metro, a chain of wholesale stores originating from Germany, launched its first shop in Croatia in 2001. It has since become a leader in the Croatian wholesale market and provides over 25 000 references. 

Currently, the company owns 10 wholesale centers across the country in regions such as Zagreb, Rijeka, Split, Zadar, Osijek, Pula, Varaždin, Poreč and Dubrovnik.

Metro Croatia’s clients include small retailers, companies, hotels, restaurants, caterers and various businesses in the HoReCa sector. 

The firm achieved a turnover of €200 million in 2020 and employed 776 people. 

Several products are available in the following categories:

• Savory Grocery: pasta, snacks, sauces, oil, etc.
• Sweet Grocery: chocolate, candy, coffee, honey, etc.
• Wine & Spirits: wine, champagne, spirits, etc.
• Drinks: juice, soft drinks, water, etc
• Dairy: cheese, eggs, cream, butter, etc.
• Chilled & Fresh Food: Fruits, vegetables, bread, etc
• Frozen Food: ice cream, fish, meat, etc.
• Personal Care: body care, hygiene, face care, etc.

Additionally, Metro Croatia also offers services such as digital solution, operating lease, tire fitting, installation of air conditioning, etc. 

Some of the brands that Metro Croatia endorses are Jagermeister, Exclusive, Francesca, etc. 

Metro’s private labels include several brands, some of which are:

• Aro: Under this brand, products such as shrimps, vegetable pots, tuna pieces, etc,.. are sold.
• Fine Life: The products that are available in this brand are butter croissants, organic cress, oranges, etc.
• METRO boss: Products such as steaks, storage containers, aluminium foils, etc. are available in this brand.
• Rioba: Under this brand, products such as lime juice, spray cream, espresso whole beans, etc. are sold.
• Sigma: Marking machines, chairs, folding bags, etc. are available in this brand.

Moreover, Metro Croatia meets the HACCP standards in regards to its products. 

Concerning the environment, the business engages in sustainable dealings so as to cater for both its customers as well as the planet.