Natalia Ferrara

Natalia Ferrara is one of the UK’s most established beauty brand curators particularly in the fields of TV Shopping and live channels. Her skills have been honed through over 25 years of working in the beauty industry, over 13 of which have been with International TV Shopping Channels. This experience is combined with an exceptional and expert knowledge in formulations and particularly ingredients, for Natalia it is not simply a matter of selling a brand’s product but she knows their DNA inside and out. Her ability to keep a brand authentic and connect its values to the audience has led her to be a phenomenally successful beauty TV Shopping Presenter.

Natalia’s skilful engagement and product storytelling has resulted in phenomenal business for brands, with average retail sales of £25,000 per hour, over 2000 on-air hours she has delivered over £50,000,000 in sales.

Adding to this business return brands have also seen an increase in brand loyalty and connectivity through her presentations. This expert understanding of the unique psychology of the TV Shopping Environment along with her passion for the beauty, fitness and wellness industries has led Natalia to be a highly-regarded voice in the brand selection for these channels. A skill that has translated into her consultancy work for brands, as she knows how to bring the essence of a brand out whether with on-air shows, live streaming and through the ever- evolving digital platforms she can shape key messages, improve connectivity and performance.

Her instinctive understanding of market positioning and distribution ensures an integrated approach to her work. Natalia has also become a well-regarded coach across all levels of a business, many founders have gained a new level of presenting confidence through her work. The impactful difference she makes has made her an invaluable resource to brands, influencers and founders.

It is hardly surprising that Natalia was also chosen by Revitalash Cosmetics to be their International Brand Ambassador, a role that she made her own and helped them grow their business globally.

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