NIRAN

Niran Co. Products SRL is a leading Romanian distributor specializing in perfumes and cosmetics, established in 1994 and headquartered in Bucharest at Șoseaua Viilor Nr. 19A.

With over 25 years of experience, Niran focuses exclusively on the beauty sector, importing and distributing selective and middle-market products from renowned international brands. The company serves as the official exclusive distributor for more than 15 prestigious luxury brands, including Givenchy, Hermès, Kenzo, Collistar, Dsquared2, Emanuel Ungaro, Nina Ricci, and Versace. These partnerships, some spanning nearly a quarter of a century, underscore Niran's commitment to long-term relationships and high-quality offerings in fragrances, skincare, makeup, and related beauty products.

Operating in the wholesale trade of perfumes and cosmetics, Niran caters to retailers across Romania, providing premium products that enhance consumer experiences with happiness, joy, well-being, and self-confidence. The company's passion for beauty drives its dedication to product quality, service excellence, and business success, positioning it as a key player in elevating the beauty market in Romania.

In 2024, Niran reported a net sales revenue increase of 8.36% and total assets growth of 8.25%, employing 114 staff members in Romania. As a merchant wholesaler in miscellaneous nondurable goods, primarily beauty items, Niran supports a network of retail partners without operating its own physical selling points such as supermarkets or stores.

• Core focus: Luxury perfumes, cosmetics, skincare, and fragrances
• Exclusive distribution for top international brands
• Headquarters in Bucharest, serving nationwide retailers

Niran's expertise makes it an ideal partner for manufacturers and suppliers seeking reliable distribution channels in the competitive Romanian beauty market.