Nova Concept

Nova Concept is a Swedish company specializing in the import and distribution of organic and eco-friendly personal care products, including cosmetics, hair care, and skin care items. Their portfolio focuses on natural, cruelty-free, vegan, and sustainable beauty and hygiene products, representing well-known brands such as ZAO Makeup, Lovea, Lamazuna, Bambaw, and Najel.

Founded and headquartered in Sweden, Nova Concept has positioned itself as a key player within the sustainable beauty sector by advocating and distributing products aligned with environmental and ethical standards. Their range includes skincare, makeup, and hygiene products designed to meet growing consumer demand for organic and natural formulations.

The company operates primarily through a limited number of distribution centers within Sweden, serving retail partners that emphasize organic and natural product lines. Current data indicates Nova Concept maintains a moderate workforce size with approximately 100 to 199 employees active in Sweden and a turnover in the range of 50 to 100 million euros as of 2023.

Through its dedication to sustainability, Nova Concept participates in educational efforts, including training sessions on natural skincare and products, reinforcing its role as a knowledgeable distributor and advocate for organic beauty within the Swedish market.

Nova Concept's distribution strategy focuses on organic and natural beauty products, appealing to retailers and suppliers targeting environmentally conscious consumers. The company supports the retail eco-beauty segment chiefly via distribution centers rather than extensive physical stores, reflecting its specialized supply chain focus.