Omni

OMNI (OMNI Global Sourcing Solutions) is a global sourcing and procurement platform with a strong operational base in Durban, South Africa, connecting FMCG retailers and manufacturers for private label (private brand) development, industrial products, and export trade. Established in 2019, OMNI acts as a buying office and sourcing intermediary rather than a retailer with its own stores, aggregating demand from more than 100 retail customers and channeling it through a curated network of over 3,000 suppliers and manufacturers worldwide.

OMNI's core activity for FMCG stakeholders is enabling private brand (private label) growth in food, beverages and beauty categories, alongside industrial goods and export lines. The company supports retailers and buying groups with end-to-end sourcing services including product quality assurance, product development, supply chain management, and route-to-market procurement, allowing brand owners and retailers to source cost-effectively while managing quality and compliance risk.

Its trading network extends across 52 countries, supported by 21 sales offices and multiple global hubs, with in-country quality assurance teams and proprietary digital sourcing platforms. Key service lines include SourcingFWD (procurement and trading), FundingFWD (supply chain financing enabling early payment to suppliers and extended terms to retailers), and LookingFWD, a non-profit arm focused on industry-wide sustainability initiatives, including the OMNI 2040 carbon-neutral commitment.

In South Africa specifically, OMNI serves as a sourcing and buying partner for FMCG manufacturers and retailers looking to build or expand private label ranges, leveraging its supplier base to extend brands regionally across Southern Africa, including Mauritius. As an importer/wholesaler/distributor-type buyer, OMNI does not operate physical retail stores; its points of sale, where relevant, are limited to distribution/logistics hubs supporting its sourcing and export operations rather than consumer-facing outlets.

OMNI positions itself as a technology-enabled, sustainability-driven partner for FMCG suppliers seeking to access retail buyers and buying groups across food, beverage, beauty and household categories, both within South Africa and across its broader international trading network.