Palmer Group

Palmer Group AS is a privately owned Norwegian company specializing in the import and distribution of wines, spirits, and beers. Founded in 1997 and based in Oslo, Palmer Group has established itself as a significant player in Norway's alcoholic beverage market, ranking as the 10th largest wine importer at the Norwegian Wine Monopoly (Vinmonopolet) and 5th within the HoReCa sector (hotels, restaurants, and catering) among approximately 770 importers.

The company manages a diverse portfolio of around 700 stock keeping units (SKUs) sourced from over 60 producers worldwide, encompassing alcoholic and non-alcoholic products across all price segments. Palmer Group serves multiple sales channels including Vinmonopolet, HoReCa, Duty-Free, and retail outlets.

Palmer Group's operational headquarters and wine bar, La Cave, are strategically located in central Oslo between the Parliament and the Grand Hotel. La Cave functions as a customer engagement hub, hosting tastings and fairs that support both consumer outreach and B2B sales activities.

In cooperation with its logistics partner Cuveco and leading Norwegian wholesalers, Palmer Group efficiently distributes its extensive product range within Norway. The company employs approximately 18 to 20 specialists, focusing on market expansion and supplier value generation. Its ownership includes prominent Norwegian families and industry leaders.

Financially, Palmer Group demonstrated notable growth with revenue increasing from 229 million NOK (~22 million EUR) in 2018 to 343 million NOK (~33 million EUR) in 2023, reflecting its strong market position and business development over recent years.

Serving mainly as a distributor with a concentrated presence in Oslo, Palmer Group operates a limited number of physical selling points categorized primarily as distribution centers and warehouses rather than retail outlets.

The company's product focus includes wine, beer, and spirits, making it a relevant partner for suppliers in the food, drinks, and beauty-aligned beverage sectors targeting the Norwegian market.