Paul Bakeries

Paul is a globally known French company brand specialised in baking and selling breads as well as pastries even industrial ones. The Paul network includes over 673 points of sale. Founded in 1889 in France, the business is operated by the Group Holder which is a French agribusiness. The Group Holder has also developed Ladurée pastry brand run by David Holder and Château Blanc, an industrial bakery.

Moreover, the presence of the company extends to more than 34 countries across 5 continents. These include hundreds of shops of different sizes

To maintain products freshness, frozen precooked dough can be cooked during the day as per consumers demands.

The year 2015 witnessed the florishment of the food service’s turnover and increased to 28.7 million pounds. The particular year, 4 bakeries were opened as well as a second restaurant in London. The percentage of revenue growth which is 6.3% is stated to be above market trading.

In 2015, Famous brands and Paul bakeries agreed on a partnership which resulted in Famous brands having an exclusive licence agreement  hence becoming Paul’s South African Licenced Partner for 10 years.

The group saw its turnover increase by 12.3% in 2016 resulting to 32.3 million pounds.

Meanwhile the group continues to refurbish its stores and develop its product ranges as well as central bakery aiming for customers loyalty