People Wine

People Wine is an importer in Sweden that was incorporated in the year 2008. The firm specialises in alcoholic beverages. Besides this, it is responsible for developing brands in the market of Sweden.

Additionally, they are able to secure their sales to producers through their projects and introducing new brands in the market.

Moreover, the company searches for partners who have an interest in cooperating in the long run. It also searches for partners who are willing to invest in a one or two year to get in their market.

In addition,the firm has operations in the following market segments which are as follows:

Monopoly – Systembolaget

Through Systembolaget, the team is successful in bringing new producers and products to the Scandinavian markets. Also, the tendering process gives them a clear perception of how to work with their producers.

HoReCa

In reality, People wine has a close relationship with the restaurants and make sure that their proposed selections match the latter requirements. They consider this relationship a marketing activity where the company builds brand recognition and finally strong product positioning.

Coming to its logistics, their first distribution partner in Norway is Vinmonopolet who deals with 250 stores covering all Norway. Alko located in Finland is their second distribution partner. People wine sells wines from their warehouse in Sweden to Alko's central warehouse situated in Helsinki. Compared to Systembolaget, the latter (Alko) has 200 stores following a volume of sales of 30%.

The steps that their producers have to follow are:

• Development of their products (the firm aids their producers during this process through consumers' tastings)
• Translating their tender with guidance (English, French, Italian, Spanish or German as well as to proofread and edit where needed)
• Tasting and feedback (conduct product comparisons and to plan tender to increase the chance of its producers)
• Launching and marketing (supporting them in the complex quality control and launch process)

On the other hands, the goal of the firm is to search unique products to import in Swedish market. Also, the company likes to strengthen their relationships with its suppliers and aid them to enter the market.

The latter always searches for new and modern products globally. People wine knows its producers' needs and try to provide them an excellent service.

In the fiscal year 2018, the company had 1.23 Million euros.