Phoenix Pharma

Pharmavie a network of pharmacies in France, incorporated in 1993. Pharmavie is a subsidiary of the Phoenix Group. 

The network has developed it's private labels which are known as ‘pharmavie’ (135 SKU) and ‘Pharmaprix’ and can be classified as follows:

• ‘Pharmavie’ products comprises of ranges like:

Nutritherapy (pregnancy and breastfeeding, purifying, vitamin D, cerebral, chewable magnesium etc) - This brand comprises of 34 references and aromatherapy consists of  24 organic references in aromatherapy. 

Aromatherapy (essential oils, sweet night complex, relaxation complex etc)

• ‘Pharmaprix’ products can be classified as follows:

Hygiene and beauty (lip stick, hand and nail cream, cleansing micellar water, gentle shampoo etc)

Gourmet range (shower gel, lipstick, soap etc)

Well being (slimming drainer, freshness mist, magnesium vitamin B6)

Organic infusion (bio sleep infusion, organic circulation infusion, fat burning infusion etc)

First aid (pregnancy test, wrist blood pressure monitor etc)

More information about its products can be found on ‘Pharmavie magazine’ which can be accessed on the site: https://www.pharmavie.fr/magazine

The firm is  ISO 9001 certified. It has sales area of  92,000 meter squares.

The network owns 780 pharmacies in France with 2,500 pharmacists and comprises of 5,000 employees.

The annual turnover per dispensary is estimated to be 2,5 million euros while the share of reimbursed drug in sales and the share of pharmacy and self medication in sales represents 69% and 31% respectively.