Proof Drinks

Proof Drinks Limited is an independent UK-based drinks importer, distributor, sales, and marketing company specializing in premium drinks brands. Founded in 2008 and headquartered at 41 Great Portland Street, London, it has established itself as a dynamic force within the UK drinks market. The company focuses on a diverse portfolio including low and no alcohol beverages, beers, wines, spirits, and soft drinks.

Proof Drinks operates a UK-wide distribution network with skilled sales and marketing teams, supported by strong relationships with over 110 wholesalers nationwide as well as listings in major retailers. Their flexible and fast-moving company structure allows successful brand building and market introductions, reaching retailers, wholesalers, and on-trade venues across the country.

Their portfolio includes category-challenging and leading brands such as Pallini Limoncello, Don Papa Rum, Brockmans Gin, and Badwater Tequila. Proof Drinks actively supports these brands with marketing and distribution strategies designed to maximize visibility and retail presence, including partnerships with prominent UK supermarkets and specialist venues.

Proof Drinks is known for its expertise in identifying market trends and filling gaps within the drinks sector. It offers a logistics model that allows brand owners to focus on growth while Proof manages finance and distribution. The company employs approximately 54-63 staff and generates an annual turnover below £1 million, emphasizing quality and attention on each brand rather than scale.

Its selling points in the UK primarily include distribution centers and warehouses supporting wholesale and retail channels. Proof Drinks is a key player in the UK's alcoholic beverage wholesale market (SIC code 46342), contributing to the food and beverage landscape with a strong focus on premium and innovative drink brands.