ProTrade Bulgaria

Founded in 2014 by top professionals in the beauty industry, ProTrade Bulgaria is an importer and wholesaler of cosmetics in the Bulgarian market. Its headquarters is based in Plovdiv, Bulgaria. It is a group of 2 companies namely ProTrade Bulgaria and Frina Cosmetics. 

Concerning its distribution channels, the business supplies its products to department stores, beauty salons, cosmetics shops, e-shops, pharmacies and many other beauty retailers. 

ProTrade Bulgaria’s annual turnover amounts to €4.5 million and it employs around 25 people. 

Moreover, the enterprise offers a large variety of personal care products such as (non-exhaustive list):

• Perfumes 
• Moisturisers 
• Face wash
• Serums 
• Sunscreens 

In 2016, the importer collaborated with Coty to distribute its mass market brands such as Bourjois, Max Factor, Adidas, etc. Furthermore, in 2020, ProTrade Bulgaria started offering Coty’s premium fragrances such as Boss, Gucci, Chloe, Burberry and many others. 

In 2022, Frina Cosmetics became the exclusive distributor of Evenswiss, Switzerland and Lesquendieu, France.