Provalliance

Provalliance, a buying alliance, was founded in 2007 in France following a merger between Franck Provost Group and Regis Corporation Group.

Provalliance manages several hairdressing salons across the world. Many of these salons are operated either by the group or by franchisees across the world. Since 2016, the buying alliance is managed fully by Franck Provost Group. 

Provalliance has grown massively through the acquisitions of several hairdressing franchises in different countries. At present, the company operates the following banners:

• Franck Provost: a total of 678 hair salons across the world

• Coiff & Co: 375 hair salons in Europe

• Fabio Salsa: 131 hair salons in Europe and Philippines

• Intermede: a total of 111 salons in France 

• Jean Louis David: 782 hair salons in the world

• Interview: 47 hair salons located in France

• Niwel: 4 hair salons in France and Martinique

• Saint Algue: 257 hair salons in the world

• Brainwash: 195 hair salons in the Netherlands

• Maniatis Paris: 4 hair salons in France

• Cosmo: 62 salons in the Netherlands

• Llongueras Manacor: 120 salons in Spain and Latin America

• Yes: 30 salons in the Netherlands

• Team Kappers: 80 Salons in the Netherlands

• The Barber Company: salons targeted at a male clientele

• Hairskin: 5 hair salons and 1 institute

In addition to this, Provalliance also distributes products from well-known brands to clients including supermarkets, specialized stores and medium-size shops. 

In 2016, Provalliance attained a turnover of € 1.2 billion and employed over 25000 people. 

The firm also set up many training centres in Spain and the Netherlands to provide professional training to apprentices in the hairdressing sector. Many of the training academies enjoy a good reputation. Training programs are based on specific banners’ requirements. 

Provalliance distributes products in the personal care category such as hair care, nail care and related products for men and women.  

Provalliance offers products from brands like Mizani, L’Oreal Professionnel, Wella Professionals, Babyliss Pro, Kerastase Paris, etc. 

Provalliance also distributes the products from Franck Provost’s private labels:

• Franck Provost Paris: a range of hair products

• J’aime My: a brand offering hair products targeted at the international market

• Niwel Beauty: a range of products for textured hair