Quality Europe

Quality Europe ApS is a Danish FMCG company specializing in high-end food and beverage products, operating primarily in Denmark and Scandinavia with expansion into Germany, Baltic countries, and parts of Eastern Europe. Founded in 2015 by Hans Andersen and Johan L 8vengreen, the company functions as both a wholesaler and manufacturer, focusing on innovative and original drinks and food items targeted at retailers and the HORECA (hotel, restaurant, catering) sector.

Quality Europe's product portfolio features its flagship brand, Mr Bitter, known for unique beverages such as Mr Bitter Gritz, a green spritz and cocktail mixer, and Mr Bitter Bad, an herbal shot. The company also acts as an exclusive agent in Scandinavia for brands like Alpdrinks, which offers non-alcoholic wines including Alpen Rose9 and Alpen Blanc. Besides ready-to-drink (RTD) beverages, their food section contains products requiring preparation, such as teas.

From their warehouse in Fredericia, Denmark, Quality Europe manages distribution throughout Denmark and the broader Scandinavian market, establishing an effective logistics platform to support market entry and product development. The company is keen on expanding its food division in the near future and offers private label solutions alongside their branded products, facilitating partnerships with manufacturers and suppliers seeking to access Nordic markets.

Although a smaller player in terms of scale, with turnover estimated under 1 million euros as of 2024 and an employee base between 10 and 19 people, Quality Europe remains dedicated to innovation and quality within their niche segment of the FMCG sector. Their physical presence is limited to a few key selling points, primarily distribution centers and warehouses rather than traditional supermarkets or hypermarkets.

Overall, Quality Europe serves as an agile, specialized company within the Danish and Scandinavian markets, targeting clients who seek unique, premium beverages and food items, supported by dedicated distribution capabilities and a strong emphasis on product originality and market adaptability.