Regal

Regal is a general importer which is based in Shanghai, China. The main purpose of the company is brand management. For brand marketing purposes, trade fairs are organised by the firm. Moreover, the products are mainly imported from Europe.

The importer distributes the products in the following regions:

• Beijing
• Northern china
• Southern china
• Central china
• Shanghai
• Shenzhen

Normally, the firm supplies to more than 1000 points of sales but the main clients are:

• JD
• Metro
• City shop
• City super
• Ole

Moreover, the importer provides its services in various sectors such as:  

• HoReCa - Shangri-La, The Ritz-Carlton, Four seasons, Hilton, Intercontinental hotels group, Starwood, Marriott, St Regis, Hyatt, Westin, Starbucks, Costa coffee, etc…
• E-commerce - JD.com, Amazon.cn, Cofco, VIP.com, etc…
• Retail (FMCG) - Metro, Carrefour, Auchan, Walmart, Vanguard, Ole, lifestyle market, etc...

In relation to the logistics management, the firm rented warehouses and fleet of vehicles for the smooth running of the supply chain.

In fact, the aim of the company is to maintain trade relations and fulfill the requirements of its clients in the operated sectors.