Reliance Retail

Founded in 2006 by Mukesh Ambani, Reliance Retail is the fastest growing retailer in the world which has been ranked 53rd in the list of Top Global Retailers. Its headquarters is based in Mumbai, Maharashtra, India. The company is a subsidiary of the Indian multinational conglomerate company, Reliance Industries Limited. 

Moreover, the retailer conducts its business in various formats such as convenience stores, supermarkets, specialty and online stores. Reliance Retail has over 45 sales divisions among which some are listed as follows: Reliance Fresh, Reliance Smart, Reliance Digital, Reliance Digitals, Reliance Trends, Reliance Footprint, JioMart and many others. 

Presently, the business operates over 17,225 stores across 7,000 cities and also manages its e-commerce platforms. Both its physical stores and online platforms attract more than 150 million customers and over 100,000 transactions are processed per hour. 

In the financial year ending December 2023, Reliance Retail achieved a turnover of USD31K Million and has an employee strength of over 139,000. 

It is noteworthy that the firm’s subsidiary Reliance Jewels bagged 2 most prestigious awards in the category of “Jewellery Retailer of the Year” and “Best New Product and Launch Campaign” for its “Rannkaar Collection” at the IRec Awards 2022. 

Furthermore, the enterprise offers a large amount of products in the following categories:

• Chilled & fresh food: meat, seafood, ready meals, etc. 
• Frozen: sausages, waffles, bacon, etc. 
• Sweet grocery: chocolates, sugar, cereal bars, etc. 
• Savoury grocery: rice, pasta, pulses, etc. 
• Dairy: milk, cheese, yoghurts, etc. 
• Drinks: fizzy drinks, juices, energy drinks, etc. 
• Wine & spirits: wines, beers, whiskeys, etc.  
• Personal care: soaps, lip balms, deodorants, etc. 
• Household: toilet papers, detergents, plastic bin bags, etc.

Brands such as Flormar, Dune London, Giorgio Armani, Michael Kors, Scotch & Soda and many others are endorsed by the firm. 

Moreover, the rerailer also offers its private label products under the following names (non-exhaustive list): 

• Best Farms: This brand includes products such as frozen vegetables, beans, pistachios, etc. 
• Good Life: This brand includes products such as mustards, almonds, hing powder, etc. 
• Enzo: This brand is dedicated to a line of cleaning supplies. 

In addition, Reliance Retail maintains the highest quality standards as it is certified by ISO 9001, BIS, ISO 45001, etc. 

Pertaining to its logistics solutions, the retailer operates 250 distribution centres across 23 states with 12 million square feet of warehousing space. Moreover, the firm has its own fleet of vehicles to ensure the smooth running of the supply chain. 

Furthermore, in 2021, the retailer entered into an agreement with US-based 7-Eleven Inc to open convenience outlets in India in order to provide a superior shopping experience for its Indian customers. 

As of 2022, the company has partnered with technology companies to build its omni-channel platform which includes its physical as well as online stores. Furthermore, according to The Economic Times, Reliance Retail is in discussion with London-based luxury department store Fortnum & Mason to launch the retail chain into India. 

Additionally, in July 2022, the firm partnered with the luxury brand GAP to launch the chain in India. 

In January 2023, Reliance Retail acquired a South Indian footwear Retailer, V Retail Pvt Ltd which had a market share of 22% in 2022. 

Concerning sustainability, Reliance Retail protects the environment by eliminating plastic use from its business operations.  

The company’s online shop can be accessed on: https://www.jiomart.com/