Rhee Bros

Rhee Bros is an importer and distributor of Asian products. Rhee Bros was founded in 1968 and is based in the US. Rhee Bros started by selling dried squid from Korea before starting to add other dried, chilled, frozen and non-food products to its portfolio. At present, Rhee Bros provide over 4000 Asian food references.

Rhee Bros distributes to various clients such as retail chains, club stores, restaurant chains, food service businesses, etc. Some of the customers are: Momofuku, Bibibop, Weis, Wegmans, Blue Apron, US Foods, DOT, etc. 

In 2018, Rhee Bros achieved a turnover of € 60.6 million. 240 people work for the company.

Rhee Bros offers products in the following categories:

• Sweet Grocery: sweet canned foods, etc.

• Savory Grocery: rice, oil, sauces, ramen, snacks, etc.

• Drinks: aloe vera drinks, etc.

• Frozen Food: seafood, etc.

• Chilled Food

Rhee Bros offers products from brands such as Orion, Kikkoman, Yeo’s, Foco, Paldo, etc.

Rhee Bros has also developed 14 private labels which are:

• Assi: a brand of Korean food

• Emperor: a range of Chinese products

• Evergreen: a range of healthy products including powdered honey, olive oil, etc.

• EZ Life: a brand offering household items such as rice cookers and chopsticks

• Hana: a brand consisting of Japanese noodles

• Han Kuk Mi: a brand of rice products

• Jonga Vision: a range of Korean food items

• Kabuto: a range of Japanese foods

• Organic Ranch: a brand offering sauces, miso paste, etc. This brand is certified by USDA

• Rhee Chun Rice: a brand that offers Rhee Chun, a variety of rice

• Three Elephants: a brand offering Thai products such as rice sticks, fish sauce, etc.

• Viet Way: a range of Vietnamese products

• Wild Sea: a brand of seafood

• Yissine: a range of Korean products

Rhee Bros partners with various local buying offices across Asia in order to source the best products.

Rhee Bros works with HACCP-certified suppliers only. Furthermore, they reply on third party audits and FSMA Compliance to ensure that their suppliers follow the necessary norms and policies. 

Rhee Bros manages a 230000 sq.ft warehouse and distribution centre which can handle up to 20000 cases of products per day. Concerning delivery, the company offers different types of distribution models to fit different clients. Rhee Bros also imports in bulk, allowing it to sell at lower prices and the shipping time is also shorter.