Safeway international

Safeway International Impex SRL is a Romanian wholesale distributor and importer specializing in food products, alcoholic and non-alcoholic beverages, headquartered in Cluj-Napoca. Established in the early-to-mid 1990s as a family business, the company has grown over three decades into one of the leading players in Romania's food and beverage distribution market.

Operating primarily under NACE code 4639 (non-specialized wholesale trade of food, beverages and tobacco), Safeway International functions as an importer, wholesaler and distributor, sourcing food and drink products for redistribution to a broad network of retail, wholesale and food-service partners across Romania. The company reports collaborating with over 7,000 partners nationally and operates through several branches, supported by its own logistics infrastructure, including distribution centers and warehouses with substantial pallet storage capacity and a delivery fleet of dozens of vehicles.

The company's core business centers on facilitating trade between Romania and international suppliers, bringing imported food and beverage goods to the Romanian market through a dedicated supply chain and distribution network. It serves as a key intermediary connecting international FMCG brands and manufacturers with Romanian retailers, wholesalers and other trade customers.

Safeway International Impex SRL employs approximately 160-170 people and reported a turnover of around 168.6 million RON (approximately €34 million) in 2023, rising to about 185.7 million RON (approximately €37 million) in 2024, reflecting consistent year-on-year growth. The company is part of a broader 'Safeway Group' branding that also includes a related retail-oriented entity, though the wholesale/import distribution business remains its core activity.

Known for its adaptability to a dynamic FMCG distribution market, Safeway International maintains a strong position in traditional Romanian food and beverage wholesale, emphasizing logistics reliability, supplier relationships and professional service to its extensive partner network.