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Saks Fifth Avenue
Saks Fifth Avenue is a retail company which was founded in 1924 in the USA by Horace Saks and Berhard Gimbel. The business became the first large retail operation in Fifth Avenue which used to be a residential area. Hudson's Bay Company(HBC) bought the company in 2013.
Furthermore, Saks Fifth Avenue focuses mainly on clothing for women, men and children, shoes, accessories, home and beauty products. Saks Fifth Avenue expanded rapidly in the USA and entered the international market by setting up stores in Saudi Arabia, United Arab Emirates, Bahrain, Kazakhstan, Canada and Mexico.
In 2000, Saks Fifth Avenue’s online shop was launched and featured not only the products one would find in any Saks store. Moreover, HBC partnered with Insight Partners in 2021 to establish Saks Fifth Avenue’s online business as a standalone company known as Saks. A mobile app is also operated by the business.
45 points of sales across various cities in the USA such as New York, Miami, Florida and many others are run by Saks Fifth Avenue.
Saks Fifth Avenue organises online events such as makeup application, hairstyling and workout sessions, held by various celebrities.
Among the services it provides, Saks Fifth Avenue offers virtual as well as private in-store styling sessions by a professional stylist and its products can be altered as per customer’s requirements.
Saks Fifth Avenue has also set up the following to provide its client with the best experience:
- The Fifth Avenue Club: offers styling in a private dressing suite designed as per each customer’s demands
- L’Avenue At Saks: offers Parisian dining in NYC
Additionally, Saks Fifth Avenue won The Luxury Retailer of the Year 2020 award as well as received several others such as a Webby for its webstore.
The firm achieved a turnover of €1.2 billion in 2021 and employed a total of 1200 employees.
Under the personal care category, Saks Fifth Avenue offers a wide variety of fragrances, hair care, skin care, face care and oral care products.
Moreover, the company also manages its private label, Saks, which consists of several fashion lines for men, women as well as for the home.
Saks Fifth Avenue has partnered with various brands such as Lancome, Chanel, Prada, Burberry, Gucci, Akola, Alexander McQueen, Bindya, Cartier, Dior, Etro and many more. These are imported from France, UK, Italy and many more.
The firm also provides next-day deliveries.
The Saks Foundation, a program set up by Saks Fifth Avenue, in a partnership with several non-profit organisations including Trevor and Girls Inc, in order to help young adults with mental problems, has funded over €840 000 to more than 170 000 individuals. Saks Fifth Avenue is expected to close all of its fur salons by the end of 2021 and is planning on banning the sale of all animal fur from all its stores and online shops by 2022.
In addition, Saks Fifth Avenue’s online store can be accessed on www.saksfifthavenue.com
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