Sally Beauty Mexico

Sally Beauty Mexico is the Mexican division of Sally Beauty Supply, an international specialty retailer and distributor of professional beauty supplies. Founded in the United States in 1964, Sally Beauty has grown to become the largest distributor of beauty products worldwide. The company began operations in Mexico in October 2001 with a single store in downtown Monterrey and has since expanded steadily across the country.

Sally Beauty Mexico operates over 100 retail stores, serving a diverse clientele that includes retail consumers and salon professionals. Its product range covers a broad spectrum of beauty care categories including hair care, hair color, nail products, makeup, skincare, and professional styling tools. The Mexican operations support a workforce estimated between 1,000 and 4,999 employees, highlighting significant local presence and market engagement.

The company utilizes various types of selling points including physical retail stores (akin to supermarkets specialized in beauty products), warehouses, and distribution centers to efficiently serve the Mexican market. Sally Beauty Mexico emphasizes both accessibility and product variety, with a portfolio that includes proprietary brands as well as professional lines such as Clairol, L’Oréal, Wella, and Conair.

Sally Beauty Mexico's business model focuses on delivering affordable, salon-quality products and professional-grade beauty supplies for hair, skin, and nails. Its retail footprint, supported by its official website and channels, actively promotes a seamless shopping experience with online order and delivery options throughout Mexico. This makes Sally Beauty Mexico an important channel for beauty product manufacturers and suppliers aiming to reach a wide and engaged customer base within the Mexican beauty market.

As of 2023, Sally Beauty Mexico reported a turnover estimated around 51.6 million USD (approximately 50 to 100 million EURO), reflecting its established position in Mexico's beauty retail landscape.