Sami Ben Agromex

Sami Ben Agromex is an Algerian importer and distributor established in 2015, specializing in the import and resale of food and non-food fast-moving consumer goods (FMCG) to the dynamic Algerian market. The company operates across a broad product portfolio, with a strong focus on food categories—including dried fruits, dried vegetables, and other staples—as well as beverages, such as soft drinks and juices. Sami Ben Agromex also supplies personal care and household products, encompassing hair care, hygiene, skincare, cleaners, air fresheners, dishwash, and more.

Retail and Distribution Model: The company distributes its products to supermarkets and hypermarkets nationwide, as well as to catering companies within the HoReCa sector, ensuring a strong presence in both retail and foodservice channels[1]. The combination of direct store distribution and foodservice supply allows Sami Ben Agromex to serve a diverse clientele, from everyday shoppers to restaurants, hotels, and cafés. The business model includes both sourcing branded products and developing its own private labels, offering flexibility for suppliers seeking entry into the Algerian market.

Value-Added Services: Beyond import and distribution, Sami Ben Agromex manufactures packaging solutions tailored for fresh and dried products, adding a layer of vertical integration that can be attractive for suppliers looking for a comprehensive distribution partner[1]. This capability enables the company to handle a variety of product formats and extend its reach across multiple retail channels.

Market Positioning: With an annual turnover estimated at €3.5 million and a workforce of approximately 10 employees, Sami Ben Agromex is positioned as a mid-sized, agile player in Algeria’s FMCG import sector[1]. While the company may not operate a vast network of owned retail outlets, its strong relationships with supermarket and hypermarket chains, as well as foodservice providers, allow it to effectively reach consumers throughout the country.

Opportunities for Suppliers: The company is actively seeking new suppliers across personal care, household, savory grocery, and beverages[1]. Sami Ben Agromex’s flexible approach—offering both branded and private label listings—makes it an appealing partner for manufacturers seeking to grow their presence in Algeria, particularly those offering food, drinks, and beauty products.