Sensiblu Romania

Sensiblu is a subsidiary of A&D Pharma Holdings and possesses a network of pharmacies. The company distributes pharmaceutical products across Romania, accounting for over 400 pharmacies.

Sensiblu's turnover for the year 2017 was € 354 million.

The company has been on the market since 1997, with a first opening of pharmacy, that same year and now has 1 million active members. Moreover, it was ranked 5th among the most valuable Romanian brands in 2006 and 2009 it won the Superbrand award in Romania. Furthermore, Sensiblu was in the Top 10 list of Consumer superbrands in 2010.

The company is looking for products under the personal care category which includes skincare and face care products.

The pharmacy chain was even among the first to introduce branded dermocosmetic products.

Some of the famous brands distributed by Sensiblu pharmacies are: Dr Hart, Anima, L'occitane, Melvita, L'erbolaria, Iwhite, Biosilk, Apivita, Oxyance, Herbosophy, Imacul'eau, Dermalin, Batiste, Splat, Trussa, Dr. Organic, ETC;

In 2011, Sensiblu hit 1 million dollars of profits following the acquisition of 90 City pharma pharmacies. The innovative side has always been part of their habits since, they were the first to introduce customer loyalty system in pharmacies.

In 2016, Sensiblu purchased 78 recipe pharmacies from Polisano a group controlled by Remus Borza.