Sephora Brazil

Sephora Brazil is the Brazilian branch of Sephora, the world's largest beauty products retailer, founded in France and owned by the luxury conglomerate LVMH Moët Hennessy Louis Vuitton since 1977. Sephora has been present in Brazil since 2010, initially entering the market through the acquisition of Sack's, the leading online prestige beauty retailer in Brazil and Latin America.

Sephora Brazil offers a diverse portfolio that includes over 200 brands, featuring hair care, skin care, body and bath products, fragrance, and makeup, including its own Sephora Collection line. It operates a combination of physical retail stores, pop-up shops, and a comprehensive e-commerce platform serving the entire country.

As of recent data, Sephora Brazil runs approximately 22 physical points of sale, including around 17 retail stores and 5 pop-up stores, with ongoing expansion plans within Brazilian states such as São Paulo, Rio de Janeiro, Curitiba, Porto Alegre, Campinas, and Rio Grande do Sul. The company supports these retail operations with at least two large climate-controlled distribution centers outside São Paulo that manage logistics, warehousing, inbound and outbound shipments, and e-commerce fulfillment. These facilities handle over 7,000 SKUs and millions of individual order items annually.

Sephora Brazil's product offering includes top beauty items such as Urban Decay's Naked eyeshadow palette, Benefit’s POREfessional primer, Sephora Collection's Rouge Cream lipstick, Make Up For Ever's Ultra HD foundation, and Caudalie's Beauty Elixir. The company’s logistics and supply chain are supported by partnerships with third-party providers such as Morz Logistics and CEVA Logistics, ensuring stringent climate control and inventory precision to meet the demands of Brazil’s dynamic beauty market.

Sephora Brasil commands an estimated turnover in the range of 200 to 500 million euros (2024) and employs between 200 and 499 staff members within the country. Its selling points include upscale retail outlets similar to supermarkets dedicated to beauty and personal care, supported by sophisticated warehouses and distribution centers to ensure broad and efficient market coverage.