Shanghai Biwei Trade

Biwei Trade is an importer specialising in cosmetics, beauty care and oral care products. The company has been in business since 2005, operating in Shanghai, China.

The company has partnered with brands like L’Oreal and Sebastian and also has developed its brands for premium products in the makeup and beauty care sector.

The firm owns 30 personal care brands.

 80% of their sales are made through offline channels ( supermarkets, CS stores among others) and 20% thanks to online stores

The beauty importer generated a turnover of €1.32 Million

Biwei Trade wishes to partner with suppliers of personal care products and also wants to work with suppliers who can provide it with products for its private label. It must be noted that currently the company doesn’t partner with Korean beauty brands.