Sirowa Tallinn

Sirowa Tallinn is a personal care retailer and wholesaler founded in Estonia in 1994. The firm is part of the Sirowa Group which is a leader in the distribution of cosmetics and pharmaceutical products countrywide. 

The company provides services such as brand management, marketing, PR editorials, point of sales activities and communication for the different brands.

Sirowa Tallinn also holds launch events to present new products brought to the market. These PR events are usually held abroad for beauty editors. 

Furthermore, Sirowa Tallinn has a training centre known as Sirowa HairPro Studio where haircare training is offered to professional clients. The firm also organises training, seminars and workshops, for both implant dentistry and hairdressing, where local and international experts take part as well. 

The firm also offers training for its employees and beauty consultants whenever a new product is launched in the market.

In 2013, Sirowa Tallinn organised the Wella Professionals Trend Vision Award, its first international competition for hairstylists. 

Most of Sirowa Tallinn products can be found in Debenhams department stores in the RoccaAl Mare shopping mall. The company also supplies to 20 wholesalers in the pharmaceutical sector. 

 Sirowa Tallinn achieved a turnover of € 31.1 million in 2019 and employed a total of 162 people. 

Sirowa Tallinn offers a variety of products in the personal care category such as haircare, makeup, skincare, supplements, oral care and many more.

Sirowa Tallinn partnered with several companies including P&G Prestige Products, Elizabeth Arden, Septodont, Dentsply Implants, Wella Professionals, Nioxin, Dr Wolff, Anton Hubner and Bulgari Parfums to supply products from renowned brands such as Gucci, Dolce Gabbana, Escada, Hugo Boss, Lacoste, Bvlgari, Vagisan, Arilin, Silicea, and many others. 

Goods managed by Sirowa Tallinn follow the GDP standards.

All products are brought in from the logistic centre in Vilnius by Sirowa Tallinn fleet of thermo insulated trucks and is then distributed throughout Estonia.