Sirowa Vilnius

Founded in 1990 by Dr. Jürgen Warzecha, Sirowa Vilnius is a personal care retailer and wholesaler based in Lithuania. The company is a subsidiary of Sirowa Group. Sirowa Vilnius specialises in the distribution of beauty and medicinal products in the Baltics. 

 The company handles the brand management, marketing, PR editorials, point of sales activities and communication for the different brands and adapts various strategies for each market specifically.

Sirowa Vilnius also organises launch events to present new products brought to the market. These PR events are usually held abroad for beauty editors.

Furthermore, Sirowa Vilnius has a training centre known as Sirowa HairPro Studio where haircare training is offered to professional clients. The firm also organises training, seminars and workshops for both implant dentistry and hairdressing, where local and international experts take part as well. 

Sirowa Vilnius also holds an annual hairdressing competition named Wella Professionals Trend Vision which is attended by beauty representatives across the Baltics. 

The firm employed 59 employees and achieved a turnover of € 21.9 million in 2019.

The Sirowa HairPro Studio team was awarded the Best Education Award in 2014 and 2015.

Sirowa Vilnius offers personal care products which include skincare, face care, oral care, hair care and food supplements. 

Sirowa Vilnius partnered with companies including COTY, Elizabeth Arden, Bulgari, Puig, Nioxin, DENTSPLY SIRONA Implants, Geistlich Biomaterials, Septodont and many more. These companies supplies the firm with products from renowned brands such as Hugo Boss, Gucci, Lacoste, Escada, James Bond 007, Mexx, Gabriela Sabatini, Bruno Banani, Max Factor, Wella Professionals, Bvlgari, Christina Aguilera, Naomi Campbell, etc.

All of Sirowa Vilnius’s products are sourced from Germany.

The company owns a logistics centre in Tallinn where products are stored, labeled and packed accordingly. Moreover, Sirowa Vilnius transports the products in thermo insulated trucks from Germany to ensure that the items are delivered to the local warehouse in the best conditions.