Supervalu Ireland

Founded in 1968, Supervalu Ireland is a supermarket chain headquartered in Douglas, Cork, Ireland. The company is part of the Irish food wholesaler, Musgrave Group. 

Today, the business operates 223 stores across the country. 

Moreover, in the financial year 2021, Supervalu Ireland achieved a turnover of €3.2 billion and currently employs more than 15,000 people.    

It offers various products under different categories such as:     

• Savory grocery: macaroni, rice, sandwich, etc.    
• Sweet grocery: biscuits, cookies, cakes, etc.
• Frozen: ice cream, fish, meat, etc.
• Fresh and chilled: Fruits, vegetables, 
• Dairy: Milk, butter, cheese, etc.
• Drinks: Soft drinks, juice, water, etc.
• Household: Detergents, fabric softeners, cleaning products, etc.
• Personal care: facial care, hair care, body care, etc. 
• Wine and spirits: Wine, beer, liqueurs, etc. 

The business developed its private labels known as:

• Daily Basics: white sliced bread, plain flour, bathroom tissue, etc.
• Supervalu Signature Tastes: Irish white pudding, honey, muesli, etc.
• Supervalu Range: spinach baby leaf, wheat biscuits, carved irish ham, etc.

Supervalu offers special products such as: 

• Dairy free: grated cheese, organic oat drink, soya cream, etc.
•  Meat free: sausages, chicken slices, burgers, etc.  
• Gluten free: pasta sauce, baked beans, lemon curd, etc. 

In 2022, SuperValu plans to introduce over 1,000 new own-brand products to its existing range of 5,000 stock keeping units as a direct response to consumer demand for value, high quality, and healthier food.

All distribution centres are approved to the ISO 22000:2005 Food Safety Standard and the ISO 9001:2008 Quality Management System Standard. 

It has two centres for its chill products in Cork and Dublin as well as in Kildare for its frozen products.