Trending Corporate

Trending Corporate is a specialist company operating primarily in the distribution and import of cosmetics, nutraceuticals, and perfumery products. Based in London with strategic subsidiaries worldwide, the company serves as a key European partner and distributor for a curated selection of international brands, including those from Korea and the Arabian Peninsula. Their product portfolio includes makeup, K-Beauty items, haircare, Arabian perfumes, and functional nutrition supplements.

The company emphasizes close client relationships and adaptability to regional markets, reflecting a commitment to quality and personalized service. Trending Corporate has expanded from internal technical expertise to offering specialized regulatory and technical guidance through its Trending Quality division, catering to firms navigating the cosmetics sector challenges.

While their operational base is in the UK, they maintain an active commercial presence in Spain under the brand Trending Import, focusing on the import and distribution of beauty and food-related FMCG products. Their footprint in Spain is relatively modest with a limited number of physical selling points, mainly centered around distribution centers rather than retail stores.

Trending Corporate's role in the FMCG purchasing group landscape is that of an international distributor and importer rather than a traditional retailer, with expertise spanning cosmetics and dietary nutritional products. Their approach leverages international beauty trends and niche branding to support suppliers targeting European markets, including Spain.