Trending Corporate

Trending Corporate SL (formerly Trending Import SL) is a Spanish importer, wholesaler and distributor specialised in cosmetics, nutricosmetics, perfumery and related beauty and wellness products, headquartered near Seville (Bollullos de la Mitación / Huévar), Andalusia. Founded in 2017, the company grew rapidly from its first year of activity to a multi-million-euro turnover within a few years, positioning itself as a European hub for the import and distribution of international beauty and nutrition brands.

As a buying/sourcing intermediary, Trending Corporate sources and imports a curated portfolio of products spanning color cosmetics, hair care, luxury and Middle Eastern perfumery, Korean beauty items and dietary/nutricosmetic supplements, which it then distributes to retail and wholesale channels. Its client base includes major Spanish specialised beauty and personal-care retail chains, and it supplies markets across Europe, the United States, the Middle East and Latin America.

The group has built an international support network with subsidiaries and offices in Lisbon and Oporto (Portugal), Miami, Florida (United States) and London (United Kingdom), reinforcing its role as an official European and transatlantic distribution partner for the brands it represents. A specialised unit, Trending Quality, provides regulatory compliance and quality-control services for the cosmetics products it imports and distributes. The company also operates small-scale production/formulation sites in Baena (Córdoba) and Huelva.

In 2021, Andalusian private equity firm Alter Capital took a minority stake (around 10%) with a multi-million-euro investment to back the company's growth in cosmetics and functional nutrition. More recently, the company has undergone a financial restructuring, including refinancing of bank debt and a capital increase, reflecting continued investor and banking support for its expansion strategy.

Within the Wabel ecosystem, Trending Corporate operates as an importer and buying/distribution office for the beauty, cosmetics and nutricosmetics categories, sourcing branded FMCG beauty and wellness products internationally and channeling them into specialised retail, wholesale and international distribution networks rather than operating its own retail stores.