Trending Corporate

Trending Corporate SL is a Spanish distributor, wholesaler, and importer specializing in cosmetics, nutricosmetics, perfumery, and related beauty and nutrition products. Founded in 2017 and headquartered in Seville, the company has established itself as a key player in the European market for premium international brands.

The company distributes a curated selection of brands covering color cosmetics, hair care, luxury fragrances, and dietary supplements. Notable products include hair care lines formulated with natural ingredients, such as Brazilian Straightening treatments free of formaldehyde and parabens, enriched with hyaluronic acid and keratin. It also represents luxury Arabian perfumes from Al Wataniah, blending Middle Eastern olfactory traditions with modern French and oriental notes in elegant packaging for men, women, and unisex options. Additional offerings feature Korean color cosmetics and scents inspired by desert nutrition.

As the official partner and distributor in Europe for these brands, Trending Corporate focuses on high-quality imports and distribution, ensuring compliance with national and international regulations through its subsidiary Trending Quality. This specialized unit provides regulatory consultancy and quality control for the cosmetics sector, safeguarding production processes and consumer well-being.

To enhance market proximity, the company operates strategic subsidiaries:

• Portugal (Lisbon): Key hub for European expansion, serving Portugal and broader Europe.
• USA (Florida): Supports distribution and customer service in the United States and Latin America.
• UK (London): Strengthens presence in the UK and European markets.

In 2021, Alter Capital acquired a stake with a €3 million investment, supporting growth in cosmetics and nutrition sectors. Trending Corporate positions itself as a reliable partner for manufacturers and suppliers seeking access to European channels, emphasizing expertise in beauty, cosmetics, and nutricosmetics distribution.