Truebell Marketing

Established in 1984, Truebell Marketing is an importer and distributor of food and beverages in the GCC region. Its headquarters is based in Sharjah, United Arab Emirates. 

In relation to its distribution channels, the business supplies its products to both the retail as well as the HoReCa sector. Moreover, its products are also available at duty-free shops in various locations across the UAE. 

Truebell Marketing’s annual turnover amounts to €90.3 million and has more than 1,000 employees. 

Furthermore, the importer offers products in the following categories: 

• Savoury grocery: rice, flour, pasta, etc. 
• Sweet grocery: biscuits, chocolates, cookies, etc. 
• Drinks: syrups and juices. 
• Dairy: butter, cheese, yoghurt, etc. 
• Frozen: seafood and meat. 
• Personal care: sanitisers, medicines, toothbrush, etc. 
• Household: disinfectants, bleach, fabric softeners, etc. 

Several brands are available in its portfolio such as Bonduelle, Cannone, Dona Maria, Kikkoman, Materne, Poppies, Oreo, Unicurd, etc. 

Truebell Marketing operates temperature-controlled warehouses with over 400,000 sq.ft. at several locations across the country.