Ultra Gros

Ultra Gros is an importer, wholesaler and retailer of food and non-food items based in Croatia. The firm was established in 2001. Ultra Gros has regrouped several small retailers, wholesalers and specialist retailers through a merger. Ultra Gros currently operates over 1550 outlets across Croatia. 

Ultra Gros employs 6740 people and reached a turnover of € 13.2 million in 2019. 10% of its turnover consists of the sale of products from its private labels. 

Ultra Gros provides products in the following categories:

• Savory Grocery: pet food, snacks, spices, nuts, etc.
• Sweet Grocery: cookies, chocolates, breakfast foods, etc.
• Drinks: juices, ice tea, soft drinks, beer, wine, etc.
• Dairy: butter, milk, sour cream, cheese, etc. 
• Personal Care: hair care, skincare, hair care, oral care, etc.
• Household: stain remover, detergent, dishwash, etc. 

Ultra Gros offers products from brands like Brel Care, Lucky, Vince, Postup, etc.

Moreover, Ultra Gros launched its own label, Ultra Plus consisting of over 520 references in the food and non-food items

Ultra Gros imports its products from different countries and also works with Croatian manufacturers and suppliers. At present, over 200 suppliers collaborate with the company.